| 000 | 01419cam a2200313 a 4500 | ||
|---|---|---|---|
| 999 |
_c3223 _d3223 |
||
| 001 | 16370919 | ||
| 003 | SUN | ||
| 005 | 20180801122737.0 | ||
| 008 | 100802s2010 ii a b 001 0 eng | ||
| 010 | _a 2010032554 | ||
| 016 | 7 |
_a015551715 _2Uk |
|
| 020 | _a9788132104711 (paper back) | ||
| 020 | _a8132104714 (paper back) | ||
| 035 | _a(OCoLC)ocn652448012 | ||
| 040 |
_aDLC _cSUNLIB _dYDX _dYDXCP _dDKAGE _dUKMGB _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.V46 2010 |
| 082 | 0 | 0 |
_a658.8 _222 _bVEN |
| 100 | 1 |
_aVenugopal, Pingali, _d1958- _97576 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba decision-making approach / _cPingali Venugopal. |
| 260 |
_aNew Delhi, India ; _aThousand Oaks, Calif. : _bResponse Books, _c2010. |
||
| 300 |
_axvii, 245 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. | |
| 650 | 0 |
_aMarketing _xManagement. _93148 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||