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_c3625 _d3625 |
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| 001 | 26636145 | ||
| 003 | SUNLIB | ||
| 005 | 20180806135415.0 | ||
| 008 | 920812s1993 ilua b 001 0 eng | ||
| 010 | _a92031792 //r93 | ||
| 020 | _a025610509X | ||
| 020 | _a0256143153 | ||
| 020 | _a0256134634 (Instructor's copy) | ||
| 040 |
_aDLC _cSUNLIB _dAUT |
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| 043 | _an-us--- | ||
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_aHF5415.13 _b.M369 1993 |
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 1993 |
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_a658.8/ _220 _bMCC |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _93412 |
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| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr |
| 250 | _a11th ed | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1993 |
||
| 300 |
_axxii, 763, 15, 14 p. : _bcol. ill. ; _c27 cm |
||
| 440 | 4 |
_aThe Irwin series in marketing _98805 |
|
| 504 | _aIncludes bibliographical references (p. 723-760) and indexes | ||
| 650 | 0 |
_aMarketing _xManagement _93148 |
|
| 650 | 0 |
_aMarketing _zUnited States _xManagement _98806 |
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| 650 | 0 |
_aExport marketing _xManagement _98065 |
|
| 700 | 1 |
_aPerreault, William D _93414 |
|
| 942 |
_2ddc _cBK |
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