| 000 | 01613cam a22003734a 4500 | ||
|---|---|---|---|
| 999 |
_c4072 _d4072 |
||
| 001 | 16939949 | ||
| 003 | SUN | ||
| 005 | 20180813122017.0 | ||
| 008 | 110830s2012 nyua b 001 0 eng | ||
| 010 | _a 2011036149 | ||
| 020 | _a9781591844655 (hardback) | ||
| 020 | _a1591844657 (hardback) | ||
| 035 | _a(OCoLC)ocn729341468 | ||
| 040 |
_aDLC _cSUNLIB _dYDX _dBTCTA _dYDXCP _dVKC _dNYP _dYBM _dBDX _dBWX _dSINLB _dVP@ _dCDX _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.Q45 2012 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 082 | 0 | 0 |
_a658.8/ _222 _bQUE |
| 100 | 1 |
_aQuelch, John A. _910221 |
|
| 245 | 1 | 0 |
_aAll business is local : _bwhy place matters more than ever in a global, virtual world / _cJohn A. Quelch and Katherine E. Jocz. |
| 260 |
_aNew York : _bPortfolio/Penguin, _c2012. |
||
| 300 |
_a248 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion. | |
| 650 | 0 |
_aInternet marketing. _99435 |
|
| 650 | 0 |
_aCommunication in marketing. _93809 |
|
| 650 | 0 |
_aMarketing. _92834 |
|
| 650 | 0 |
_aGlobalization. _910222 |
|
| 700 | 1 |
_aJocz, Katherine E. _910223 |
|
| 856 | 4 | 2 |
_3Cover image _uftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers and Media/Covers/2008_2009_New_Covers/9781591844655.jpg |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||