000 | 03288cam a2200433 i 4500 | ||
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999 |
_c5344 _d5344 |
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001 | 19048553 | ||
003 | SUN | ||
005 | 20181001133009.0 | ||
008 | 160408t20162016nyu b 001 0 eng | ||
010 | _a 2016010140 | ||
020 | _a9780385352017 (hardback) | ||
020 | _z9780385352024 (ebook) | ||
040 |
_aDLC _beng _cSUNLIB _erda _dDLC |
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5811 _b.W82 2016 |
082 | 0 | 0 |
_a659.1042/ _223 _bTIM |
084 |
_aBUS070060 _aHIS054000 _aSOC022000 _2bisacsh |
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100 | 1 |
_aWu, Tim, _eauthor. _914397 |
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110 |
_aTim Wu _914398 |
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245 | 1 | 4 |
_aThe attention merchants : _bthe epic scramble to get inside our heads / _cTim Wu. |
250 | _a1st ed. | ||
260 |
_aNew York : _bAlfred A. Knopf, _c2016. |
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264 | 1 |
_aNew York : _bAlfred A. Knopf, _c2016. |
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264 | 4 | _c©2016 | |
300 |
_aviii, 403 p.: _c25 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 347-385) and index. | ||
520 |
_a"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"-- _cProvided by publisher. |
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520 |
_a"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"-- _cProvided by publisher. |
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650 | 0 |
_aAdvertising _xSocial aspects _xHistory. _914399 |
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650 | 0 |
_aAdvertising _xPsychological aspects _xHistory. _914400 |
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650 | 0 |
_aMarketing _xHistory. _914401 |
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650 | 0 |
_aConsumer behavior _xHistory. _914402 |
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906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2ddc _cBK |