000			03288cam a2200433 i 4500
999			_c5348 _d5348
001			19048553
003			SUN
005			20181001133626.0
008			160408t20162016nyu b 001 0 eng
010			_a 2016010140
020			_a9780385352017 (hardback)
020			_z9780385352024 (ebook)
040			_aDLC _beng _cSUNLIB _erda _dDLC
042			_apcc
050	0	0	_aHF5811 _b.W82 2016
082	0	0	_a659.1042/ _223 _bTIM
084			_aBUS070060 _aHIS054000 _aSOC022000 _2bisacsh
100	1		_aWu, Tim, _eauthor. _914414
110			_aTim Wu _914398
245	1	4	_aThe attention merchants / _bthe epic scramble to get inside our heads / _cTim Wu.
250			_a1st ed.
260			_aNew York : _bAlfred A. Knopf, _c2016.
264		1	_aNew York : _bAlfred A. Knopf, _c2016.
264		4	_c©2016
300			_aviii, 403 p.: _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 347-385) and index.
520			_a"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"-- _cProvided by publisher.
520			_a"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"-- _cProvided by publisher.
650		0	_aAdvertising _xSocial aspects _xHistory. _914399
650		0	_aAdvertising _xPsychological aspects _xHistory. _914400
650		0	_aMarketing _xHistory. _914401
650		0	_aConsumer behavior _xHistory. _914402
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK