000			01670cam a2200325 a 4500
999			_c6024 _d6024
001			15360868
003			SUN
005			20181008145321.0
008			080710s2009 cau b 001 0 eng
010			_a 2008029764
020			_a9781884956850 (trade pbk.)
020			_a1884956858 (trade pbk.)
040			_aDLC _cSUNLIB _dDLC
050	0	0	_aHF5415.1265 _b.G55 2009
082	0	0	_a658.87/ _222 _bGIL
100	1		_aGillin, Paul. _917072
245	1	0	_aSecrets of social media marketing : _bhow to use online conversations and customer communities to turbo-charge your business! / _cPaul Gillin.
260			_aFresno, CA : _bQuill Driver Books, _cc2009.
300			_axxv, 290 p. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMaking the case -- Making choices -- Ear to the ground -- Courting online influencers -- Corporate soapboxes -- Customer conversations -- The social network gorillas -- Niche innovators -- Learning from conversations -- Basics of social media content -- Picking your spots -- Telling stories with words and images -- Engagement through interaction -- Promote thyself -- Measuring results -- Celebrating change.
650		0	_aInternet marketing. _99435
650		0	_aSocial media _xEconomic aspects. _99437
650		0	_aCustomer relations. _910323
650		0	_aInteractive marketing. _917073
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0822/2008029764.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK