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001 953732768
003 SUN
005 20181011102850.0
006 m o d
007 cr cn|||||||||
008 160719c20119999mnuuu o 0 2eng d
020 _a9781936126064
020 _a1936126060
035 _a(OCoLC)953732768
040 _aCOF
_cSUNLIB
050 4 _aT58.64
_b.I534eb
082 _a658.4038/
_bGAL
100 _aGallaugher,John.
_917574
110 _aJohn Gallaugher.
_917575
245 0 0 _aInformation systems :
_ba manager's guide to harnessing technology
264 1 _aMinneapolis, MN :
_bUniversity of Minnesota Libraries Publishing,
_c2011-
264 2 _aMinneapolis :
_bOpen Textbook Library
264 4 _c©2011-
300 _a1 online resource :
_bcolour illustrations
310 _aUpdated irregularly
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aOpen textbook library
500 _aAuthor removed at request of original publisher. This edition adapted from a work originally produced in 2011 by a publisher who has requested that it not receive attribution
500 _aInformation Systems: A Manager's Guide to Harness Technology by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted
505 0 _aSetting the stage : technology and the modern enterprise -- Strategy and technology : concepts and frameworks for understanding what separates winners from losers -- Zara : fast fashion from savvy systems -- Netflix in two acts : the making of an e-commerce giant and the uncertain future of atoms to bits -- Moore's law : fast, cheap computing and what it means for the manager -- Understanding network effects -- Social media, peer production, and Web 2.0 -- Facebook : building a business from the social graph -- Understanding software : a primer for managers -- Software in flux : partly cloudy and sometimes free -- The data asset : databases, business intelligence, and competitive advantage -- A manager's guide to the Internet and telecommunications -- Information security : barbarians at the gateway (and just about everywhere else) -- Google in three parts : search, online advertising, and beyond
520 _a"Information Systems: A Manager’s Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology."--Open Textbook Library
650 0 _aInformation resources management
_vTextbooks
_917576
650 0 _aManagement information systems
_vTextbooks
_917577
650 0 _aInformation technology
_vTextbooks
_917578
650 0 _aInformation technology
_xManagement
_vTextbooks
_917579
650 0 _aWeb 2.0
_vTextbooks
_917580
710 2 _aOpen Textbook Library,
_edistributor
_917581
830 0 _aOpen Textbook Library
_917581
856 4 0 _zAccess online version
_uhttps://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=16
942 _2ddc
_cBK