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Essentials of marketing :

McCarthy, E. Jerome

Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 6th ed. - Burr Ridge, Ill. : Irwin, c1994. - xxiii, 552 p. : ill. (some col.) : 26 cm. - Irwin series in marketing .

Includes bibliographical references (p. 503-528) and indexes.

ISBN: 0256127468

LCCN: 93029973

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M378 1994

Dewey Class. No.: 658.8/ / MCC

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