Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 6th edDescription: xxiii, 552 p. : ill. (some col.) : 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SUN - Main Library General Shelves	Text Books	658.8/ MCC (Browse shelf(Opens below))	Available		2018-2136

Includes bibliographical references (p. 503-528) and indexes.

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