Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xxi, 454 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references and index.
9780136079422 (pbk. : alk. paper) 0136079423 (pbk. : alk. paper)
2008043641
Communication in marketing.
Advertising.
HF5415.123 / .C58 2010
659.1/ / CLO
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xxi, 454 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references and index.
9780136079422 (pbk. : alk. paper) 0136079423 (pbk. : alk. paper)
2008043641
Communication in marketing.
Advertising.
HF5415.123 / .C58 2010
659.1/ / CLO