Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 4th edDescription: xxi, 454 p. : ill. (chiefly col.) ; 27 cmISBN:- 9780136079422 (pbk. : alk. paper)
- 0136079423 (pbk. : alk. paper)
- 659.1/ 22 CLO
- HF5415.123 .C58 2010
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 659.1/ CLO (Browse shelf(Opens below)) | Available | 2018-2269 |
Includes bibliographical references and index.
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