Marketing management :
Venugopal, Pingali, 1958-
Marketing management : a decision-making approach / Pingali Venugopal. - New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010. - xvii, 245 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
9788132104711 (paper back) 8132104714 (paper back)
2010032554
015551715 Uk
Marketing--Management.
HF5415.13 / .V46 2010
658.8 / VEN
Marketing management : a decision-making approach / Pingali Venugopal. - New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010. - xvii, 245 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
9788132104711 (paper back) 8132104714 (paper back)
2010032554
015551715 Uk
Marketing--Management.
HF5415.13 / .V46 2010
658.8 / VEN