Marketing management : (Record no. 3223)
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000 -LEADER | |
---|---|
fixed length control field | 01419cam a2200313 a 4500 |
001 - CONTROL NUMBER | |
control field | 16370919 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SUN |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180801122737.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100802s2010 ii a b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2010032554 |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
Record control number | 015551715 |
Source | Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788132104711 (paper back) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8132104714 (paper back) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocn652448012 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | SUNLIB |
Modifying agency | YDX |
-- | YDXCP |
-- | DKAGE |
-- | UKMGB |
-- | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .V46 2010 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 22 |
Item number | VEN |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Venugopal, Pingali, |
Dates associated with a name | 1958- |
9 (RLIN) | 7576 |
245 10 - TITLE STATEMENT | |
Title | Marketing management : |
Remainder of title | a decision-making approach / |
Statement of responsibility, etc. | Pingali Venugopal. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi, India ; |
-- | Thousand Oaks, Calif. : |
Name of publisher, distributor, etc. | Response Books, |
Date of publication, distribution, etc. | 2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 245 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
9 (RLIN) | 3148 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Text Books | SUN - Main Library | SUN - Main Library | General Shelves | 08/01/2018 | 658.8 VEN | 2018-4056 | 08/01/2018 | 08/01/2018 | Books |