Beyond MaxiMarketing :

Rapp, Stan.

Beyond MaxiMarketing : the new power of caring and daring / Stan Rapp, Thomas L. Collins. - New York : McGraw-Hill, c1994. - xxvii, 319 p. ; 23 cm.

Includes index.

0070513430 : $21.95

93023545


Marketing--Case studies.
Sales promotion--Case studies.

HF5415 / .R3245 1994

658.8/ / RAP
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