Beyond MaxiMarketing : (Record no. 3910)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01000pam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1106948 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SUN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180810094136.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 930820s1994 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 93023545 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070513430 : |
| Terms of availability | $21.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | SUNLIB |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .R3245 1994 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/ |
| Edition number | 20 |
| Item number | RAP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rapp, Stan. |
| 9 (RLIN) | 3166 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Stan.Rapp |
| 9 (RLIN) | 3167 |
| 245 10 - TITLE STATEMENT | |
| Title | Beyond MaxiMarketing : |
| Remainder of title | the new power of caring and daring / |
| Statement of responsibility, etc. | Stan Rapp, Thomas L. Collins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 319 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Case studies. |
| 9 (RLIN) | 6121 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| General subdivision | Case studies. |
| 9 (RLIN) | 9752 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Collins, Thomas L. |
| 9 (RLIN) | 9753 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Books | SUN - Main Library | SUN - Main Library | General Shelves | 08/10/2018 | 658.8/ RAP | 2018-4872 | 08/10/2018 | 08/10/2018 | Books |