All business is local :
Quelch, John A.
All business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz. - New York : Portfolio/Penguin, 2012. - 248 p. : ill. ; 22 cm.
Includes bibliographical references and index.
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
9781591844655 (hardback) 1591844657 (hardback)
2011036149
Internet marketing.
Communication in marketing.
Marketing.
Globalization.
HF5415.1265 / .Q45 2012
658.8 658.8/ / QUE
All business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz. - New York : Portfolio/Penguin, 2012. - 248 p. : ill. ; 22 cm.
Includes bibliographical references and index.
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
9781591844655 (hardback) 1591844657 (hardback)
2011036149
Internet marketing.
Communication in marketing.
Marketing.
Globalization.
HF5415.1265 / .Q45 2012
658.8 658.8/ / QUE