Relationship selling and sales management /

Johnston, Mark W.

Relationship selling and sales management / by Mark W. Johnston, Greg W. Marshall. - Boston : McGraw-Hill/Irwin, 2005. - xxiv, 451 p. : ill. ; 26 cm. 1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.


System requirements for accompanying CD-ROM: Microsoft Windows 98/Me/NT4/2000/XP, 133 MHz processor or higher, 64MB of memory or higher, VGA or higher monitor resolution, 50MB of free hard disk space, CD-ROM drive.

007289296X (alk. paper) 0072834684 (CDROM)

2004042849


Selling.
Relationship marketing.
Customer relations.

HF5438.25 / .J655 2005

658.85/ / JOH
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