Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr
Material type: TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993Edition: 11th edDescription: xxii, 763, 15, 14 p. : col. ill. ; 27 cmISBN:- 025610509X
- 0256143153
- 0256134634 (Instructor's copy)
- 658.8/ 20 MCC
- HF5415.13 .M369 1993
- HF5415.13 .M369 1993
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | SUN - Main Library General Shelves | Text Books | 658.8/ MCC (Browse shelf(Opens below)) | Available | 2018-4536 |
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658.8/ MAG Marketing management. | 658.8/ MAR Secrets of the Marketing Masters | 658.8/ MCC Essentials of marketing : | 658.8/ MCC Basic marketing : | 658.8/ MCD Marketing. | 658.8 MOO Crossing the chasm : | 658.8/ MUL Marketing management : |
Includes bibliographical references (p. 723-760) and indexes
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