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Breaking through : implementing customer focus in enterprises / Sandra Vandermerwe.

By: Material type: TextTextSeries: Bloomberg professional libraryPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.Description: xi, 209 p. : ill. ; 24 cmISBN:
  • 1403935033 (cloth)
Other title:
  • Customer focus in enterprises
Subject(s): DDC classification:
  • 658.8/ 22 VAN
LOC classification:
  • HF5415.335 .V36 2004
Online resources:
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Includes bibliographical references (p. 191-198) and index.

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