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Breaking through : implementing customer focus in enterprises / Sandra Vandermerwe.

By: Material type: TextTextSeries: Bloomberg professional libraryPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.Description: xi, 209 p. : ill. ; 24 cmISBN:
  • 1403935033 (cloth)
Other title:
  • Customer focus in enterprises
Subject(s): DDC classification:
  • 658.8/ 22 VAN
LOC classification:
  • HF5415.335 .V36 2004
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books SUN - Main Library General Shelves Text Books 658.8/ VAN (Browse shelf(Opens below)) Available 2018-7035
Browsing SUN - Main Library shelves, Shelving location: General Shelves, Collection: Text Books Close shelf browser (Hides shelf browser)
658.8/ RAP Beyond MaxiMarketing : 658.8/ ROS The anatomy of buzz : 658.8/ STO Successful direct marketing methods / 658.8/ VAN Breaking through : 658.8 VEN Marketing management : 658.800285574/ NAS Database marketing / 658.802/ CRA Strategic marketing management cases /

Includes bibliographical references (p. 191-198) and index.

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