Breaking through : implementing customer focus in enterprises / Sandra Vandermerwe.
Material type: TextSeries: Bloomberg professional libraryPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.Description: xi, 209 p. : ill. ; 24 cmISBN:- 1403935033 (cloth)
- Customer focus in enterprises
- 658.8/ 22 VAN
- HF5415.335 .V36 2004
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 658.8/ VAN (Browse shelf(Opens below)) | Available | 2018-7035 |
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658.8/ RAP Beyond MaxiMarketing : | 658.8/ ROS The anatomy of buzz : | 658.8/ STO Successful direct marketing methods / | 658.8/ VAN Breaking through : | 658.8 VEN Marketing management : | 658.800285574/ NAS Database marketing / | 658.802/ CRA Strategic marketing management cases / |
Includes bibliographical references (p. 191-198) and index.
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