Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin.
Material type:
TextPublication details: Fresno, CA : Quill Driver Books, c2009.Description: xxv, 290 p. ; 23 cmISBN: - 9781884956850 (trade pbk.)
- 1884956858 (trade pbk.)
- 658.87/ 22 GIL
- HF5415.1265 .G55 2009
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | SUN - Main Library General Shelves | Text Books | 658.87/ GIL (Browse shelf(Opens below)) | Available | 2018-7593 |
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| 658.84/ GOD eMarketing / | 658.84/ MCG International Marketing | 658.85/ JOH Relationship selling and sales management / | 658.87/ GIL Secrets of social media marketing : | 658.872/ LAU E-commerce : | 658.872 TUR Introduction to electronic commerce | 658.872872/ BRO Trust agents : |
Includes bibliographical references and index.
Making the case -- Making choices -- Ear to the ground -- Courting online influencers -- Corporate soapboxes -- Customer conversations -- The social network gorillas -- Niche innovators -- Learning from conversations -- Basics of social media content -- Picking your spots -- Telling stories with words and images -- Engagement through interaction -- Promote thyself -- Measuring results -- Celebrating change.
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