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1.
Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr by Series: The Irwin series in marketing
Edition: 11th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: SUN - Main Library (1)Call number: 658.8/ MCC.

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2.
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: SUN - Main Library (1)Call number: 658.8/ MCC.

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3.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: SUN - Main Library (1)Call number: 658.8/ PER.

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