Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 5th edDescription: xxiv, 520 p. : ill. ; 26 cmISBN:- 0072863706 (alk. paper)
- 658.8/ 22 MUL
- HF5415.13 .M352324 2005
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 658.8/ MUL (Browse shelf(Opens below)) | Available | 2018-5933 |
Includes bibliographical references and index.
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