Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.

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Material type: Text

TextPublication details: New York : McGraw-Hill, c2001.Description: xviii, 185 p. ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SUN - Main Library General Shelves	Text Books	658.8/27 ALE (Browse shelf(Opens below))	Available		2018-1986

Includes index.

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