Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.
Material type: TextPublication details: New York : McGraw-Hill, c2001.Description: xviii, 185 p. ; 24 cmISBN:- 0071362932
- 658.8/27 21 ALE
- HD69.B7 D35 2001
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 658.8/27 ALE (Browse shelf(Opens below)) | Available | 2018-1986 |
Includes index.
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