Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993Edition: 11th edDescription: xxii, 763, 15, 14 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SUN - Main Library General Shelves	Text Books	658.8/ MCC (Browse shelf(Opens below))	Available		2018-4536

Includes bibliographical references (p. 723-760) and indexes

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