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Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin.

By: Material type: TextTextPublication details: Fresno, CA : Quill Driver Books, c2009.Description: xxv, 290 p. ; 23 cmISBN:
  • 9781884956850 (trade pbk.)
  • 1884956858 (trade pbk.)
Subject(s): DDC classification:
  • 658.87/ 22 GIL
LOC classification:
  • HF5415.1265 .G55 2009
Online resources:
Contents:
Making the case -- Making choices -- Ear to the ground -- Courting online influencers -- Corporate soapboxes -- Customer conversations -- The social network gorillas -- Niche innovators -- Learning from conversations -- Basics of social media content -- Picking your spots -- Telling stories with words and images -- Engagement through interaction -- Promote thyself -- Measuring results -- Celebrating change.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books SUN - Main Library General Shelves Text Books 658.87/ GIL (Browse shelf(Opens below)) Available 2018-7593

Includes bibliographical references and index.

Making the case -- Making choices -- Ear to the ground -- Courting online influencers -- Corporate soapboxes -- Customer conversations -- The social network gorillas -- Niche innovators -- Learning from conversations -- Basics of social media content -- Picking your spots -- Telling stories with words and images -- Engagement through interaction -- Promote thyself -- Measuring results -- Celebrating change.

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