Marketing management : a decision-making approach / Pingali Venugopal.
Material type: TextPublication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010.Description: xvii, 245 p. : ill. ; 25 cmISBN:- 9788132104711 (paper back)
- 8132104714 (paper back)
- 658.8 22 VEN
- HF5415.13 .V46 2010
Contents:
Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 658.8 VEN (Browse shelf(Opens below)) | Available | 2018-4056 |
Browsing SUN - Main Library shelves, Shelving location: General Shelves, Collection: Text Books Close shelf browser (Hides shelf browser)
658.8/ ROS The anatomy of buzz : | 658.8/ STO Successful direct marketing methods / | 658.8/ VAN Breaking through : | 658.8 VEN Marketing management : | 658.800285574/ NAS Database marketing / | 658.802/ CRA Strategic marketing management cases / | 658.802/ MOO Global marketing and advertising : |
Includes bibliographical references and index.
Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
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