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All business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz.

By:

Quelch, John A

Contributor(s):

Jocz, Katherine E

Material type: Text

TextPublication details: New York : Portfolio/Penguin, 2012.Description: 248 p. : ill. ; 22 cmISBN:

9781591844655 (hardback)
1591844657 (hardback)

Subject(s):

DDC classification:

658.8 23
658.8/ 22 QUE

LOC classification:

HF5415.1265 .Q45 2012

Online resources:

Cover image

Contents:

Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due
Books	SUN - Main Library General Shelves	Text Books	658.8/ QUE (Browse shelf(Opens below))	Available

Includes bibliographical references and index.

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