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All business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz.
Material type:
TextPublication details: New York : Portfolio/Penguin, 2012.Description: 248 p. : ill. ; 22 cmISBN: - 9781591844655 (hardback)
- 1591844657 (hardback)
- 658.8 23
- 658.8/ 22 QUE
- HF5415.1265 .Q45 2012
Contents:
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | SUN - Main Library General Shelves | Text Books | 658.8/ QUE (Browse shelf(Opens below)) | Available | 2018-5067 |
Browsing SUN - Main Library shelves, Shelving location: General Shelves, Collection: Text Books Close shelf browser (Hides shelf browser)
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| 658.8/ PER Essentials of marketing : | 658.8/ PRI Marketing Concepts and Strategies | 658.8/ PRI Foundations of marketing / | 658.8/ QUE All business is local : | 658.8/ RAP Beyond MaxiMarketing : | 658.8/ ROS The anatomy of buzz : | 658.8/ STO Successful direct marketing methods / |
Includes bibliographical references and index.
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
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