All business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz.
Material type: TextPublication details: New York : Portfolio/Penguin, 2012.Description: 248 p. : ill. ; 22 cmISBN:- 9781591844655 (hardback)
- 1591844657 (hardback)
- 658.8 23
- 658.8/ 22 QUE
- HF5415.1265 .Q45 2012
Contents:
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 658.8/ QUE (Browse shelf(Opens below)) | Available | 2018-5067 |
Includes bibliographical references and index.
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
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